Chief Executive Officer
With a business degree from George Washington University, Alex Keddie joined Union Carbide Corporation’s Linde Division (now Praxair). His career spanned 24 years and began in production and concluded as Director of Employee Relations for the United States. In 1992, he established Alex Keddie & Associates, specializing in a process called Business Issue Resolution® that had management and employees collectively identifying and solving challenges that increased the financial and mental health of their company. Currently, Alex is the owner of Crossett Inc., and serves as the company’s Chief Executive Officer. Keddie is proud of the accomplishments of Crossett employees and of the company’s impressive growth from its birthplace in Warren, Pennsylvania in 1928, to its expansion to twelve locations in Pennsylvania, New York and Ohio.
Jack Martin serves as the President of Crossett Inc. Prior to joining Crossett, Jack’s professional career was as an educator and consultant. His educational background includes a BS degree in mathematics, an MBA and a PhD in Business. Upon completion of his education he worked as an Assistant Professor for Penn State at the Behrend College. In the mid-1990’s he left academia to begin a career as a full time consultant. His consulting engagements included time spent in a variety of industry sectors ranging from packaged goods at Anheuser-Busch, healthcare at Computer Sciences Corporation and information technology at CombineNet. Jack initially started at Crossett as a Business/IT consultant in the fall of 2011 becoming a fulltime employee in the Spring of 2015.
Alex “AK” Keddie
Alex “AK” Keddie became the Vice President, Sales and Business Development of Crossett Inc. in June of 2018. His responsibilities include establishing and maintaining customer relations and business planning to meet corporate revenue and margin goals. AK started his career with Crossett in 2009 as Manager of Terminal Performance and has worked in several aspects of operations, including; CDL driver, terminal operations, fleet maintenance, and equipment specs and acquisition. Prior to joining Crossett AK began his career in real estate with a publicly held residential developer in Washington, D.C. AK graduated from Washington & Jefferson College where he majored in Business Administration. He maintains a current CDL license.
Chief Financial Officer
Mark Rollinson became the CFO of Crossett Inc. in April of 2017. His responsibilities include Corporate Finance, Financial Reporting, Organizational Development, Strategic Planning, ESOP and 401k Plan Administration, Tax and Regulatory Compliance and Insurance Management. Mark began his career in public accounting In Pittsburgh and later became the CFO of a large family owned group of Truck Dealerships. Mark graduated from Washington & Jefferson College where he majored in Accounting. He is a Certified Public Accountant licensed in the state of Pennsylvania.
Director of Customer Relations
Todd Boston graduated from the University of Pittsburgh Bradford with an Associate’s Degree in Petroleum Engineering. He began his career working for an oil and gas company doing engineering, production, and field services. Hired by Crossett Inc. in November 1987 as a third shift dispatcher, Todd remembers the days of dispatching by pencil and paper, and paying drivers by a tachograph.
His career at Crossett has encompassed many aspects of the business from day to day dispatch, logistics, customer relations and driver support. His knowledge and in depth understanding of the business makes a strong impact on the day-to-day operations and meeting customer’s daily needs.
Director of Operations
Logan Vivian began his career at Crossett Inc. in March of 2018 as Director of Operations. As director he is responsible for logistics, fleet maintenance, terminal operations and personnel. Logan started his logistics career working as a freight broker for Total Quality Logistics out of Chicago, growing his own book of business and building relationships with carriers to haul for his customers. Most recently Logan has been in LTL transportation as a Service Center Manager for ABF Freight in Charlottesville, VA and Terminal Manager for New England Motor Freight in Falconer, NY. Logan holds a bachelor’s degree in criminal justice from Greenville University where he is currently a MBA candidate.
Director of Analytics and Financial Performance
Joseph Hall joined Crossett as Director of Analytics and Financial Performance in May 2018. As director, Joseph is responsible for standardizing the Crossett brand, including reporting, operations, technology, development, and analytics. Previously, Joseph has worked in numerous manufacturing and operation roles. He started his career at Guardian Industries as a process engineer. After Guardian Industries, Joseph became an assistant drilling engineer for Consol Energy. His leadership roles and responsibilities continued to grow as he made his way up to Lead Drilling Engineer.
Joseph holds an MBA from Carnegie Mellon’s Tepper School of Business where he served as the Graduate Business Association overseeing the activities of over 600 students. He also has a bachelor’s degree in Chemical Engineering from Pennsylvania State University.
Sales and Business Development
Ron Similo, President of SimiloSolutions LLC. has been associated with Crossett Inc. concentrating on the development of new markets, sales and the marketing of the Crossett brand. Ron has also provided guidance in a number of other areas including driver hiring and retention, employee development and customer relationships. He has previously served in a number of executive positions at Pennzoil Company, Valvoline and Lykins Oil.
Ron is a graduate of the University of Virginia with a B.A. in Economics and a M.B.A. and M.S. from the WV College of Graduate Studies at Marshall University. He is a petroleum sales, marketing and supply professional that offers Crossett over 40 years of experience in the distribution of petroleum products at all levels.